Description
From Book Back
Sport Public Relations: Managing Organizational Communication fills a void in the ever-expanding field of sport management by providing comprehensive treatment of public relations practice within sport. Rather than address public relations only as a means of supporting the marketing function or leveraging the media’s interest in an event or organization, this text recognizes public relations as a function that is integral to many aspects of a sport organization’s goals. The book covers all aspects of public relations, starting with the basics and progressing all the way through legal and ethical issues that sport public relations professionals encounter. The following are some of the topics covered:
• The purpose of sport public relations programs, the distinction from sport marketing, and the benefits to sport organizations
• A strategic perspective on public relations, addressing issues related to reputation management, fostering desirable relationships with key publics, and campaign planning
• The history of sport public relations and how it is evolving
• The foundations for effective media relations in sport, including information services and organizational media
• The critical need for a crisis communications plan and how to develop and execute such a plan (sample plan is also featured)
• The diverse forms of community relations practice and how such programs can generate revenue for sport organizations
• The diverse forms of public relations practice, encompassing employee, investor, customer, donor, and government relations
Sport Public Relations: Managing Organizational Communication provides the theoretical basis for industry practice as well as guidance on applying those concepts. “Insights From a Professional” sidebars demonstrate what sport communication work is like and what opportunities are available in the industry. In addition, the text presents concepts such as reputation management in sport. It discusses how to manage relationships with key publics using a variety of strategies, including media tactics, audience research methods, community outreach programs, crisis communications plans, and Web technology. With this text, readers will understand the full range of functions within the realm of sport public relations and they will learn how to be proactive and progressive in their public relations practices.
Publishing Info
Sport Public Relations: Managing Stakeholder Communication by G. Clayton Stoldt, Stephen W. Dittmore, and Scott E. Branvold. From the First Printing by Human Kinetics with 2006 copyright. The ISBN is 978-0-7360-5340-2. This hardcover text measures about 11-1/4″ x 8-3/4″ and has 365 numbered pages, ending with the Index.
Condition
See the photo above. In very good unread condition with some lighter storage scuffs on the covers and pages as new. No names or internal markings. From clean, smoke-free home.
Shipping
Generally sent the same day payment arrives. Unless you request otherwise, I will wrap the book in plastic wrap to help protect it from the elements, create a custom-made cardboard box to ship it in, and send via Media Mail with Delivery Confirmation tracking. See the shipping page for the cost to send a four-pound Media Mail package. Insurance is an additional cost as described. I am delighted to combine postage and insurance costs if you purchase more than one item. The second item may travel for free or just a few cents more — so it’s worth taking a look at my other items before you complete your order.
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