Description
From The Dust Jacket
Noted ad agency founders Stan Rapp and Thomas L. Collins are the originators of MaxiMarketing. Their three best-selling books on the MaxiMarketing concept, which have been translated into a dozen languages, have sold more than 300,000 copies worldwide. Now, in their latest book, Rapp and Collins have examined the marketing successes of 20 advertisers around the world, and have identified, extracted, and described 67 keys to the advertisers’ astonishing gains in sales and market share. All of these insights have been boiled down to their own “outrageously simple” essence, so that each idea can be adapted to entirely different marketing situations. In the first part of the book, each idea is presented on its own page as a bite-sized “commandment,” followed by a broader definition and a discussion of how the idea was used. Part 2 offers more in-depth examinations with each idea cross-referenced to an extended case history. Here you will read about the marketing breakthroughs of such corporate giants as Shiseido, Mead-Johnson, and H. J. Heinz as well as small businesses such as the Philip Murphy chain of liquor stores in Australia and Grassfield’s menswear store in Denver. You will see exactly how Ansett NZ Airline got 80 percent of the members of their frequent-flyer club to pay a $300 renewal fee by sending them one white sock. And many other successful tactics and strategies. The 67 “starter” ideas in this book will undoubtedly spark still more ideas that may result in that big breakthrough every marketer is always looking for.
Publishing Information
Send ’em One White Sock: And 66 Other Outrageously Simple (Yet Proven) Ideas for Building Your Business or Brand. By Stan Rapp and Thomas L. Collins. From the First Printing by McGraw-Hill with 1998 copyright. The ISBN is 0-07-052668-0. This hardcover measures 8-1/4″ x 5-1/2″ and has 222 pages.
Condition
Enlarge the photo above. The dust jacket has some light storage soil, but no tears, etc. The red boards are in very good condition and the pages are as new. The binding is strong and square. No names or other markings. From clean, smoke-free home.
Shipping
Generally sent the same day payment arrives. Unless you request otherwise, I will wrap the book in plastic wrap to help protect it from the elements, create a custom-made cardboard box to ship it in, and send via Media Mail with Delivery Confirmation tracking. See the shipping page for the cost to send a two-pound Media Mail package. Insurance is an additional cost as described. I am delighted to combine postage and insurance costs if you purchase more than one item. The second item may travel for free or just a few cents more — so it’s worth taking a look at my other items before you complete your order.
Not sure?
If you’d like more information or photos for Send ’em One White Sock, please feel free to contact me. If it’s the price you don’t like, make a reasonable offer!
Check out my other business books — and ask for a combined-postage discount!
